Getting Started
Creating your account
Go to swot-ai.com and click Get Started. Enter your name, email address, and a password, then accept the Terms of Service. Creating an account is free — subscribing costs $69/month and includes 750 credits shared across every module.
After verifying your email you'll be walked straight through your business profile and into your first Business Health Check — no detour to a dashboard first. Once you have results, your dashboard becomes your home base: it shows a suggested focus, active goals, recent work, and quick links to start something new. You can set a daily spending limit any time under Account → Profile.
Setting up your business profile
Right after creating your account you'll be prompted to complete a short business profile. This takes about a minute and covers:
- Entity type — the kind of organization (Business, Freelance, Non-profit, Side Project, Department, Personal/Career, or Other)
- Industry — describe what your business does and AI suggests your official NAICS industry code (you can review other options or search manually, and add a second code if you operate across more than one industry). This unlocks real U.S. Census Bureau benchmark data, KPIs, and common threat patterns specific to your exact industry in every AI prompt
- Company size, revenue range, location, and years in operation — optional but significantly improve AI output quality
You can skip the optional fields and come back to complete them later via Account → Profile. You can also add multiple businesses from the dashboard — useful if you advise more than one company, or want to keep a side project separate from your main business.
Your first Business Health Check
A Business Health Check is a full SWOT — strengths, weaknesses, opportunities, and threats, each confidence-scored — plus a prioritized action plan, executive summary, Intelligence Hub access, and PDF export. Each analysis costs 60 credits from your monthly subscription pool — Advisor messages and Decision Test runs draw from the same pool.
Adding a payment method
To run a Business Health Check or forecast, add a payment card:
- Click Account in the top navigation
- Select Payment Method
- Enter your card details and click Save Card
Your card is stored securely by Stripe — SWOT Intelligence never sees or stores your full card number.
What things cost
Monthly subscription, starting at $69/month for 750 credits, shared across every module. No per-run charges, no token accounting.
| What you run | Cost |
|---|---|
| Business Health Check | 60 credits per analysis |
| Performance Forecast | 55 credits per forecast |
| Advising Sessions | 2 credits per message |
| Decision Tests | 15 credits per run |
| Intelligence Hub chat & fact extraction | Included — no credits used |
Run out of credits before your next renewal? Buy a fixed-price top-up any time:
- 50 credits — $45
- 150 credits — $120
You can review every charge and your current credit balance on your Billing page at any time.